Counterdraft · The morning briefDelivered before 7am local · evidence-ranked · three moves

An AI-operated competitive-intelligence desk

Three moves to beat your competitors,
every morning.

Counterdraft runs autonomous agents around the clock — across competitor storefronts, ad libraries, review sites, and social mentions — then writes a ranked, evidence-backed brief and puts it in your inbox before the workday starts. One pricing move, one creative move, one positioning move, each ranked by expected impact and backed by the signal it came from.

No dashboard
No login to remember
No agency retainer

THE BRIEF · VOL. 0147

Tuesday, three moves
Brief sunburst mark
01PRICE

Hold $48 for 14 more days

3 of 4 competitors raised within 9 days; your DTC margin absorbs a 7-day pause.

ImpactHigh
02CREATIVE

Retire the UGC pantry-set hero

CPA on the static still-life is 22% lower across cold prospecting in last 7d.

ImpactMed
03POSITIONING

Lead with the 48-hour ship promise

Competitor reviews complain about 4–6 day lead times; only you can credibly claim this.

ImpactMed
Sourced from 12 competitor signals · 4 channelsRead in ~90 sec

Early access · limited seats

Get the brief before it ships publicly.

Drop your email and we will put you at the front of the queue. No dashboard to remember. No pitch sequence. Just the brief.

The brief, in three lanes

Every morning. One move per lane. The same shape, every weekday.

01Pricing
Defend margin or take the share.

Agents scan competitor storefronts and pricing feeds every hour. When a rival moves, you know by morning — with a ranked recommendation on whether to hold, match, or lead.

02Creative
Promote the asset that is working now.

Meta and TikTok ad libraries, cross-referenced with your last 30 days of CPA data. The brief surfaces the creative delta you can act on today, not the trend report from last week.

03Positioning
The message only you can credibly own.

Review sites and social mentions flag what competitors' customers are complaining about. The brief turns that into a positioning move you can publish before the workday is over.

How it runs

Around the clock. Quietly. Then three lines in your inbox.

Agents do the watching and the writing. You arrive at one ranked action list — already sharp enough to act on before lunch.

01Step

Crawl

Agents run across storefronts, ad libraries, review sites, and social mentions — every hour.

02Step

Score

Each signal is ranked against your assortments, channels, and last 30 days of your own positioning.

03Step

Decide

A model drafts the brief. A second pass strips filler. What survives is what you should ship.

04Step

Deliver

Mail lands before 7am local. One pricing move, one creative move, one positioning move.

The artifact

What actually lands in your inbox.

Each move is named, ranked, and traceable. No "monitor this" — every line tells you what to do, why this week, and the signal it came from. You can disagree with the model and the email tells you, transparently, why it made that call.

  • One pricing move — defend margin or take the share.
  • One creative move — promote the asset that is working now.
  • One positioning move — the message only you can credibly own.

Today's brief · Tuesday

Counterdraft for [Your Brand]
Three ranked moves for the next seven days.
12 signals · 4 channels · 90s read
01Move · PRICE
Impact · High

Hold $48 for 14 more days

3 of 4 competitors raised within 9 days; your DTC margin absorbs a 7-day pause.

02Move · CREATIVE
Impact · Med

Retire the UGC pantry-set hero

CPA on the static still-life is 22% lower across cold prospecting in last 7d.

03Move · POSITIONING
Impact · Med

Lead with the 48-hour ship promise

Competitor reviews complain about 4–6 day lead times; only you can credibly claim this.

The desk also runs outbound

And your new leads are answered within four hours.

Counterdraft keeps an eye on the inbox too. Every new lead lands in your desk sorted by what actually needs you, the AI drafts a warm opener against your catalog, you edit the line that matters, and it goes out as you — then we track when the reply comes back.

  • One inbox view — needs attention first, awaiting reply next, new last.
  • A short, specific AI draft, not a generic nurture blast.
  • Status moves with every action — you can read it at a glance.

Inbox · Today

Eight new leads, four needing a touch
Sorted by what actually needs you this morning.
5 statuses · 90s read
Imogen Foster · Tideline Surf Co.220h quiet

Galvanized outdoor rack — bounced twice.

NEEDS ATTENTION
Ravi Subramanian · Halberd Defense180h quiet

Verify the address still reaches them.

NEEDS ATTENTION
Priya Raman · Atlas Roboticssent 2d

Follow-up sent. Waiting on her ops review.

AWAITING REPLY
Hannah Lindqvist · Bramble & Birchreplied 6h

Wants to lock a Friday install window.

REPLIED
Sarah Chen · Northwind Provisionsnew

Bulk pricing for 200 units across two yards.

NEW
8 leads · 4 channels · counter-drafted repliesOpen the desk →

Who it's for

Built for small DTC teams that ship weekly.

Counterdraft is scoped for brands spending under ~$30K a month on paid acquisition. You have already outgrown spreadsheets. You cannot justify a dedicated analyst or an agency retainer. You need an unfair edge, written down, every morning.

Founder-led DTC

You are the marketing team. You outgrew spreadsheets and you cannot justify an agency retainer.

Growth lead, 1–3 marketers

You own the calendar. You want one ranked action list, not four dashboards requiring reconciliation.

Solo operator

You ship ads weekly. You need the edge sharp enough to act on before lunch.

One brief. Three tools retired.

Stop paying separately for each signal you already need.

Pricing tracker

You no longer need Prisync, Price2Spy, or a spreadsheet of competitor screenshots refreshed by hand.

Creative analyzer

No more manual ad library pulls or agency "insight reports" that arrive Thursday for last week.

Review monitor

Trustpilot / G2 / app-store alerts you forget to check, replaced by a single line in the brief.

Questions, answered plainly

Things teams ask before they sign up.

Still unclear? Email us at counterdraft-gr7kbm@polsia.app.

Onboarding opens by request

Tomorrow's brief lands the weekday after you ask for it.

Tell us your brand and the three competitors you watch most closely. We turn on your desk within a week and the first ranked brief — one pricing, one creative, one positioning move — arrives the next weekday morning.

In a single email

  • Brand name and one-line category
  • Three competitors you watch most closely
  • The channel that matters most this quarter

Reachable at counterdraft-gr7kbm@polsia.app.

What we will not do.

No agency upsell. No dashboard you have to log into. No personal data scraped from behind competitor logins. No churned-feature roulette — the brief is the product.

Contact

Reach the desk at counterdraft-gr7kbm@polsia.app.